At the risk of offending my dear grandmother in heaven who frequently warned me against wishing my life away, I'm ready for February 1. In fact, it can't get here soon enough.
It's not just that the political ads and phone calls and mailings will stop although that's part of it. We had four messages on the machine the other evening and we were only gone a few hours. I'd like to think people don't make their decision based on a recorded message they hear over the phone but apparently that's not the case or the politicians wouldn't keep calling. We've already voted but that doesn't stop the calls.
There's another reason though. I'm hoping those stupid screaming commercials that J.C.Penneys is currently airing will disappear when their new pricing policy goes into effect on February 1. Apparently they're taking a page out of Walmart's book and offering discounted prices everyday although you'd never figure that out from the commercials. It's just one person after another screaming from the screen. I rarely use the mute button on my remote but it's gotten a workout the last few days.
I know, I know...any commercial that creates a buzz is considered a successful ad campaign, even if the buzz is all complaints but I have to wonder if they aren't alienating a number of potential customers too. I actually discovered a website set up just for complaints about the ads when I went looking for commentary on this advertising strategy and people were threatening to boycott the store and cut up their credit cards. Sounds like the screaming is motivating people...just not in the way they intended.
Surely this type of commercial won't become the norm. But then people probably thought the same thing when the first recorded phone messages started for political races...and look where that got us. I may have to wish beyond February 1.